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Organic SEO - What does it mean and is it better for my website?

Organic SEO - What does it mean and is it better for my website?

Organic SEO placement in search engines (also referred to as Natural SEO) means that the website naturally displays good in search results without any paid advertising.

In other words, it does not need pay-per-click advertising and paid inclusions (such as “Sponsored links” in Google). Nor does it need the use of Black Hat SEO practices to improve the search engine ranking of the website.

Why organic traffic is important?

Organic traffic comprises visitors who find your website through search engine results rather than paid ads. This type of traffic is valuable because it often indicates a genuine interest in your content, products, or services. Visitors from organic search results are more likely to engage with your site, convert into customers, or become loyal readers.

What is the difference between Organic and Paid Search?

It’s crucial to differentiate between organic and paid search results.

Paid search involves bidding on specific keywords and paying for ad placement at the top or sides of search results pages. In contrast, Organic SEO concentrates on improving your website’s natural ranking without direct payment for placement.

It is normal for a site with good organic placement in the search results to be more stable in the long-term search engine positioning. Also, it is less likely that the website will lose its ranking upon a change in the algorithms used by search engines to determine the page ranking. Note that such changes constantly occur and it is always best to aim for very good organic placement in search results for your website.


Organic SEO shines as a strategy that offers numerous advantages. It helps establish credibility, sustains long-term growth, and provides cost-effective solutions for driving organic traffic to your website. While it requires patience and ongoing effort, the benefits of Organic SEO far outweigh the initial investments. So, when considering how to enhance your website’s performance, remember that Organic SEO is not just a strategy; it’s a path to sustainable online success.

Organic SEO FAQs

1. What is the main difference between Organic SEO and paid advertising?

Organic SEO focuses on optimizing your website to rank higher in unpaid search results, while paid advertising involves paying for ad placement in search results. Organic SEO is a long-term strategy, while paid advertising offers immediate visibility but requires ongoing investment.

2. How long does it take to see results from Organic SEO?

Results from Organic SEO can take several months to become significant. It’s an ongoing effort that requires patience, but the long-term benefits make it worthwhile.

3. What are some key KPIs to monitor for Organic SEO success?

Key performance indicators (KPIs) for Organic SEO include organic traffic, keyword rankings, click-through rates (CTR), conversion rates, and the number of high-quality backlinks.

4. Are there any risks associated with Organic SEO?

The primary risk with Organic SEO is the time it takes to see significant results. Additionally, search engine algorithm updates can affect rankings, but following best practices helps mitigate these risks.

5. Can I combine Organic SEO and paid advertising strategies?

Yes, many businesses combine Organic SEO and paid advertising to maximize their online visibility. Organic SEO provides long-term benefits, while paid advertising offers immediate results. The combination can be highly effective in driving traffic and conversions.

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