What does Organic SEO mean and is it better for my web site?
In other words, it does not need pay-per-click advertising and paid inclusions (such as “Sponsored links” in Google). Nor does it need the use of Black Hat SEO practices to improve the search engine ranking of the website.
It is normal for a site with good organic placement in the search results to be more stable in the long-term search engine positioning. Also, it is less likely that the website will lose its ranking upon a change in the algorithms used by search engines to determine the page ranking. Note that such changes constantly occur and it is always best to aim for very good organic placement in search results for your website.