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Affiliate marketing and its benefits

Affiliate marketing and its benefits

What is affiliate marketing?

Affiliate marketing is a type of online advertising where online merchants/advertisers pay webmasters/publishers who promote products or services on their sites for results (such as a visitor purchasing a promoted product or service).

The merchants are usually referred to as affiliate merchants and the publishers are referred to as affiliates.

What are its benefits?

Benefits of affiliate marketing include the potential for making the advertising process much easier for both parties – accepting and approving registrations and orders, generating unique sales IDs, tracking of results, etc, and payment only for results – purchases, registrations, etc.

The fact that advertisers pay their publishers only when a new client is introduced makes affiliate marketing a comparatively low-risk, well-rewarded business venue for both merchants and publishers.

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