What is a dedicated IP and what does it offer?
A dedicated IP is an IP assigned solely to your account and is to be used for the websites you host on it. This is great for boosting your website's SEO ranking and is good for your business identity. It also provides you with an alternative way of accessing your website as you can simply use the dedicated IP instead of your domain name in your browser. Also some third party services may require having a dedicated IP to work properly.
If you want to order a dedicated IP, you can do so from your User Area -> Add Services tab -> Dedicated IP. Although it may take up to 2 days for the upgrade to be activated, the configuration and setup usually take just a couple of hours.