Why is having a mobile version of your website important?

Nowadays browsing on mobile devices is a very common thing. Having that in mind, it is important to make sure that all of your visitors have a great experience, regardless of what type of device they're using to access your website. If the website takes too long to download, or is not easy to use on a mobile device, they may move along to a competitor. Having a mobile version of your website has several key advantages, including:

  • Better search visibility
  • Improved user experience
  • Increased lead generation
  • Improved brand identity

Since 2015 Google started giving preference to mobile-optimized sites in mobile search results. So even if a small amount of your visitors are using mobile devices, this could be significant for your online visibility. Since you cannot know what type of device will your visitors use to access your website, it is best to be prepared to give all visitors a great experience.

The easiest way to have a mobile version of your website is to use a professionally developed theme on it, which already has a ready-made mobile version included inside it. As an alternative you can contact a developer to assist in the development of a mobile version of your website.

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