We just launched an enhanced look of our website SiteGround.com. We have been working on it for a while and its launch date has been heavily influenced by Google’s announcement that mobile friendliness of a website is officially becoming an important factor for search engine placement as of tomorrow. And yes, you have guessed it right - the new site is fully responsive. However, what is even more important is that the new site is fully representative of who we are and how we do things around here.
The Site is Now Fully Responsive
I should admit that we have been a little slower on implementing this than I would have wanted. The true reason being that even today only fewer than 9% of our visitors use mobile devices to access our website. However, our motivation to speed up the project was increased drastically after the Google announcement that responsiveness will be important for search engine standings. So today we are ready and we look good on mobile devices too.
We no Longer Use Stock Images
We have never been big fans of the usage of ready-made solutions in what we do. All the software on our servers is heavily modified by our own dev-ops for better speed and security; our ticketing and chat systems are custom-made by our own developers to improve the response time of our support team; even our office interior has been specifically designed to reflect our believe that hand-made solutions are better, more beautiful and more fun.
This very unique approach of our company has already inspired our major rebranding two years ago. That is how we’ve got our new hand-written logo and how we chose the origami as an important visual symbol of our strive for a hand-crafted perfection. And yet, even after the redesign, our website still relied too much on stock photos that are not exactly unique and are definitely not fully representative of who we truly are.
So today, I am really happy to see our distinctive approach applied to our website look too. All the new images you will see on the site are pictures, taken by our designer in our own office. Browsing our website now feels much more like walking around our office. On the different pages you will see what we see around us every day: the beautiful print material, produced for a conference; or a delicate real origami, hanging from the ceiling; or a complex structure built by Jenga wooden blocks.
Welcome to our world, no matter what device you are using!