SiteGround Now Looks Better, on All Devices!

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We just launched an enhanced look of our website SiteGround.com. We have been working on it for a while and its launch date has been heavily influenced by Google’s announcement that mobile friendliness of a website is officially becoming an important factor for search engine placement as of tomorrow. And yes, you have guessed it right - the new site is fully responsive. However, what is even more important is that the new site is fully representative of who we are and how we do things around here.

The Site is Now Fully Responsive

I should admit that we have been a little slower on implementing this than I would have wanted. The true reason being that even today only fewer than 9% of our visitors use mobile devices to access our website. However, our motivation to speed up the project was increased drastically after the Google announcement that responsiveness will be important for search engine standings. So today we are ready and we look good on mobile devices too.

We no Longer Use Stock Images

We have never been big fans of the usage of ready-made solutions in what we do. All the software on our servers is heavily modified by our own dev-ops for better speed and security; our ticketing and chat systems are custom-made by our own developers to improve the response time of our support team; even our office interior has been specifically designed to reflect our believe that hand-made solutions are better, more beautiful and more fun.

This very unique approach of our company has already inspired our major rebranding two years ago. That is how we’ve got our new hand-written logo and how we chose the origami as an important visual symbol of our strive for a hand-crafted perfection. And yet, even after the redesign, our website still relied too much on stock photos that are not exactly unique and are definitely not fully representative of who we truly are.

So today, I am really happy to see our distinctive approach applied to our website look too. All the new images you will see on the site are pictures, taken by our designer in our own office. Browsing our website now feels much more like walking around our office. On the different pages you will see what we see around us every day: the beautiful print material, produced for a conference; or a delicate real origami, hanging from the ceiling; or a complex structure built by Jenga wooden blocks.

Welcome to our world, no matter what device you are using!

Marketing Director

I have been with SiteGround since it was born and it has always amazed me to watch this company grow and develop its unique personality. My rewarding and challenging job is to help SiteGround communicate its strengths in the best way possible, learn from its mistakes and become a better person, oops, I meant a better brand!

12 Comments

  1. Reply April 20, 2015 / 09:31 JosephSiteGround Team

    Wow... really look great.

    You still need to implement one more, please do allow email subscription of your blog posts, so that we don't miss.

    Cheers!
    Joseph

    • Reply April 21, 2015 / 00:12 Hristo PandjarovSiteGround Team

      On it 🙂

  2. Reply April 22, 2015 / 02:17 Jay PatelSiteGround Team

    It looks nice. Why don't you guys have a separate page for offers/coupons you give to affiliate so even a normal user can take benefit of it?

  3. Reply April 22, 2015 / 06:31 Lilyana YakimovaSiteGround Team

    Hello Jay, glad you like the new look of the site:)

    As for your other question there is a simple economic logics behind special limited accessibility discounts. When we offer a lower price on our service there should be something to compensate the loss of revenue. So basically our partners that have special offers provide us with something in return. It is either a bigger publicity campaign that will increase substantially brand recognition, or a discount on their own product that we can pass to our customers (you can see all such discounts and offers in the perks section of your user area https://ua.siteground.com/resources.htm), or something else that we consider a reasonable compensation for the monetary value we have willingly sacrificed.

    To have all special offers publicly available to anyone simply does not make economic sense. Plus it will lower their value for the potential partners too.

  4. Reply April 29, 2015 / 05:38 asadkonokSiteGround Team

    It looks pleasant. Why not gentlemen have a different page for offers/coupons you provide for subsidiary so even an ordinary client can take advantage of it?
    click here

  5. Reply April 29, 2015 / 08:40 Odessa JonesSiteGround Team

    I love the redesign and the new, "hand-crafted" images. But can I beg you to use the English language politely? It's impossible to have "less than 9% of visitors." Visitors are human. Please treat us like human beings and use the word "fewer," as in "fewer than 9% of visitors." It doesn't bother me to see this error in an occasional post like this one, but this error is on your homepage ("less users hosted"). I worry about you guys every time I visit.

    Since I don't know precisely why I feel dehumanized by "less," I looked up the grammar rule: "Less" can only apply to a singular, uncountable noun like water or, say, cocaine. Visitors and users are plural and countable. They can only be "fewer." In talking informally, we might say, "That's one less customer," but in speech or writing, it sounds incredibly awkward to say "less customers."

    I always feel like a human being when I work with your fantastic customer support, so I'm sad to see this error appearing again and again.

  6. Reply April 29, 2015 / 09:22 Lilyana YakimovaSiteGround Team

    Thank you Odessa! You are completely right, and we have fixed this on all places we have found it. Please feel free to report anything you believe can be corrected or improved.

  7. Reply May 7, 2015 / 18:10 PhilSiteGround Team

    Yeap nice.... Until you become a customer and log in. Then it's the same last-decade patchwork interface. All the excitement for a nice facade. Too bad you couldn't bring a professional user friendly look all the way!

    • Reply May 8, 2015 / 05:53 Hristo PandjarovSiteGround Team

      That's our next big project, soon all SiteGround pages will be with the new, cleaner and mobile-friendly design 🙂

    • Reply May 27, 2015 / 19:03 StacySiteGround Team

      Yes! I second this. I am looking forward to a design update on the back end of things. Any ETA?

  8. Reply May 7, 2015 / 18:12 ShaySiteGround Team

    I think it's about time to get a new logo. I'm just saying 🙂

  9. Reply September 16, 2015 / 00:45 James FlamingSiteGround Team

    Omg omg omg!!!! Responsive templates are so fast and look good.

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