Plan Your Website Holiday Calendar

Plan Your Website Holiday Calendar

Tick, tock, the countdown has begun. Yes, the holidays are right around the corner and it’s time to gear up your website and business strategy to make the most of it.

You might wonder, why start so early? Well, today’s users are no longer last-minute shoppers. They begin scouting for deals and promotions as early as October, much ahead of the Black Friday frenzy. That’s why it’s important to start planning your strategy now, to reach these early birds throughout their shopping journey. Starting early gives you the chance to get your website ready, adjust your marketing efforts, and take full advantage of the holiday season.

Let’s dive into a journey through the holiday season, exploring how you can utilize key dates like Halloween, Black Friday, Cyber Monday, and more to enhance your business game plan.

Halloween: The spooky start (October 31)

Halloween is the starting whistle for the holiday season. It’s an excellent opportunity to stir up excitement among your users with themed content, promotions, and special events. How about a Halloween-themed marketing campaign to kick things off?

Simple steps for big wins

  • Launch a themed campaign: Embrace the Halloween spirit by creating haunting graphics. Create visuals featuring pumpkins, witches, ghosts, and other iconic symbols of the season. These will add a touch of magic to your social media posts and email newsletters, captivating your audience’s attention.
  • Decide on a special offer: Launch a “Halloween sale” with discounts on selected items or services. Whether it’s a percentage off or a free add-on, make sure your special discount resonates with the spooktacular theme. This will not only drive sales but also enhance customer engagement.
  • Design an email to share the offer: Craft an email that oozes Halloween charm while communicating your exclusive promo to your subscribers. Use bewitching subject lines to pique curiosity and entice recipients to open the email. Incorporate your Halloween-themed graphics and provide a clear call-to-action that directs users to your website or a special landing page dedicated to the exclusive promotion. Make the experience seamless and spellbinding, ensuring a smooth journey from email to purchase.
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Black Friday: The shopping frenzy (Nov 24)

Black Friday, one of the most anticipated shopping events of the year, has evolved beyond a single day into an extended period of retail frenzy. As shoppers eagerly scout the market for the best deals, this occasion presents a great opportunity for your business to amplify sales and foster customer loyalty.

Simple steps for big wins

  • Prepare your website for high traffic: Make sure your website can handle the traffic increase without crashing or slowing down. Afterall, 70% of consumers say that page speed impacts their willingness to buy online. Check your site’s loading speed and ensure the checkout process is smooth and easy. If necessary, contact your web hosting partner to upgrade your plan.
  • Ensure your site is secure: With increased traffic comes an increased risk of cyber-attacks. Make sure you have an SSL certificate for secure transactions, regularly backup your data, and have a system in place to detect and prevent any potential cyber threats. Keep in mind that 64% of users would leave a site instantly if they saw a “not secure” warning.
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  • Plan exclusive deals: This could be a flat discount, buy-one-get-one-free offers, or special bundles. Make sure to promote these offers in advance through email newsletters and social media. 
  • Send a series of promotional emails: Create a series of emails to build anticipation before the sales days, highlighting special deals during the sale, and send out final reminders as the sale ends. This will ensure your customers are well-informed and eager to take advantage of your Black Friday offerings.

Small Business Saturday: The authentic experience (Nov 25)

Small Business Saturday is the ultimate celebration of local businesses, providing a platform to connect with your community and amplify your brand’s presence. This cherished day shines a spotlight on the invaluable contributions small businesses make to the fabric of our society.

Simple steps for big wins

  • Run a local promotion: Collaborate with local influencers, community leaders, or social media enthusiasts who embody the essence of your target audience. Engage them to promote your products or services through captivating content, authentic reviews, or creative collaborations. By leveraging their influence, you can tap into their loyal followers and expand your reach within the local community.
  • Showcase your uniqueness: What makes your small business stand out from the crowd? Take this opportunity to highlight your distinct qualities and tell your story. Showcase your expertise, craftsmanship, or the exceptional quality of your products and services. This authenticity will resonate with customers seeking a more personal and meaningful shopping experience.

Cyber Monday: The digital rush (Nov 27)

Cyber Monday, the digital counterpart to Black Friday, has emerged as a monumental online shopping event. You don’t want to miss out on this yet another incredible opportunity for your project or business. 

Simple steps for big wins

  • Create irresistible offers: Cyber Monday shoppers are hungry for deals that make their hearts race and their wallets open. To capture their attention, develop irresistible offers that are genuinely difficult to resist. Bundle products, offer exclusive discounts, provide free shipping, or introduce limited-edition items. The key is to create a sense of urgency and excitement around your promotions.
  • Gear up your email marketing game: Let’s use the power of a well-crafted email campaign. Create personalized and compelling emails that showcase your Cyber Monday offerings, highlighting exclusive deals, limited-time promotions, and enticing incentives. Remember, the goal is to stand out in a crowded inbox and drive engagement.

Christmas: The season of giving (Dec 25)

Christmas, the grand finale of the holiday season, is a golden chance to show your customers your gratitude and appreciation.

Simple steps for big wins

  • Curate gift guides: Create and share gift guides on your website. Segment your guides based on different recipient profiles, such as “Gifts for Him,” “Gifts for Her,” or “Gifts for Kids.” Provide personalized recommendations, showcase your best-selling products, and highlight unique or exclusive items. This not only helps your customers find the perfect gift but also increases your chances of making a sale.
  • Send a holiday appreciation email: A heartfelt gesture like sending a holiday appreciation card can leave a lasting impression on your customers. Take the time to personalize and send physical cards to express your gratitude for their support throughout the year. Include a handwritten note or a special discount code as a token of appreciation. This personal touch demonstrates your thoughtfulness and strengthens the bond between your brand and your customers. Remember, a simple act of sending a holiday card can go a long way in nurturing customer loyalty and fostering genuine connections.
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The Aftermath: Prepping for the New Year

Once the holiday dust settles and the New Year dawns, it’s time to step back and reflect. Evaluate your performance, pinpoint areas for improvement, and start strategizing for the exciting year ahead.

Remember, every step taken today can turn into a leap of success tomorrow. Happy planning!

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author avatar

Rumina Mateva

Marketing Specialist

Interested in finding the middle ground between content writing, marketing assets and the ever-evolving technology.

Comments ( 2 )

author avatar

Anna Harrow

Oct 12, 2023

This blog post is a fantastic holiday strategy guide for websites and businesses. It provides a detailed roadmap for capitalizing on various events like Halloween, Black Friday, and Christmas. The step-by-step approach for each occasion is thorough and actionable, emphasizing early planning to cater to today's early-bird shoppers. I appreciate the focus on community engagement, especially during Small Business Saturday, showcasing the importance of authenticity and personal connection. The tips for Cyber Monday offers and Christmas gift guides are valuable, offering creative ways to entice customers. Lastly, the post wisely suggests reflection and strategic planning after the holidays—a holistic approach for long-term success. Kudos to the author for this insightful and practical guide!

author avatar

Gabriela Andonova Siteground Team

Oct 12, 2023

Thank you for your kind words, Anna! It's great to hear you found our holiday strategy guide helpful. Our aim is to provide actionable insights to enhance your seasonal approach and engagement with your community. Stay tuned for more awesome content!


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