We recently announced the launch of our new Client Area and Site Tools. Our COO spoke about it from a business perspective and how important this project is for our future growth. I would like to give you the technical perspective and why we see these new interfaces to be also a technical milestone for SiteGround.
SiteGround has always been first and foremost a service company. However, for many years, our business growth has been tightly correlated with our technical evolution. The more software we developed in-house, the more the quality of our service was rising and the more our reputation was growing. Not only that, but we have grown the self-confidence of a high-tech company that produces powerful and smart software solutions and is always among the first to implement the most innovative technologies.
So, when we realized that many of our business ideas were slowed down or made impossible by the limitations of our currently-used underlying platform, we had the courage to think bigger than what’s available on the market and dared to re-create everything from the ground up.