Master the Art of SEO Keyword Analysis and Selection
Table of Contents
In my last SEO article, we explored my favorite tools sources for building up a robust keyword universe and got some excellent keyword research tips. In today’s article, I’ll walk through evaluating these keywords for usage within your website or blog, or, in other words, we’ll learn how to do keyword analysis.
We’ll also review how to easily locate Google search volumes, we’ll learn what search intent is and why it matters, and then I’ll provide some additional insights into narrowing this list for the best keyword opportunities to win in search and convert these searches into revenue.
Creating a Solid Keyword Strategy by Pulling Search Volumes for Your Keyword List
The last time we were together I gave readers all my favorite tools for finding keyword ideas and options, then I had tasked readers with the process of researching keyword phrases.
Now that you have your list of keyword ideas, it is time to pull data on the phrases so you can decide which keywords would be best to use on your website or blog.
We can’t target everything, so we need to pick and choose wisely. I like to use data for this phase of the planning process. Data helps guide me down the right path and it helps me stay away from futile pursuits of unrealistic keyword options.
For this task, I love using KW Finder for the purpose of keyword analysis. Actually, it’s the only SEO tool I’ll use for pulling data on keyword volumes, trends, and trends.
Using KW Finder for Keyword Analysis and Selection
- Start by going to https://app.kwfinder.com/.
- Locate the Import option in the top navigation bar.
- Once there you can drag your file over from your hard drive, copy and paste keywords straight into the tool, or use the Choose a file button to import a file.
- In this example, I used copy and paste, when set my location to the United States.
- Next, I simply click on the green Process Keywords button.
- Once the import occurs, I’ll see a fresh screen that shows all my keywords with search data specific to the United States.
- I can sort the columns by their headers to start viewing my keywords ranked by criteria like monthly search volumes, PPC ad costs, or keyword competition.
- I can also click on any keyword row to see ranking data and trends on the right side of the page. This will help you see if a keyword is moving up or down with popularity and if you’d have easy or hard competitors. In the below example, SEO consulting has been trending down. My agency page (Web Savvy) is in position six on Google and it has some stiff competition from websites like Clutch.co and OutspokenMedia.com. Both have solid domain authority and backlinks.
- I can view this data online and easily export my SEO keyword analysis to Excel. To do so, I simply click the check all box and then Export. I’ve highlighted both in red below.
- The next step is to review the data offline. This export will look like the following once I eliminate the columns I do not want.
This data will help me evaluate keyword phrases to decide if they are something I would like to focus on as I move forward with keyword mapping and creating an editorial plan.