How to Leverage Your Network to Gain More Website Traffic

Did you know you can increase your online traffic by tapping into your offline network? In-person relationship building can have a tremendous impact on your ability to reach people online. Even introverts can find a way to connect with a community and increase visibility and number of visits to their site. Here are four tried and true methods, from easiest to hardest:

1. Participation

There is a lot of power in just showing up. Get out of the office and rub shoulders with other people that do what you do. This is a great place to start if you don’t have much of a network. Find out where your people congregate. Meetup.com is a great place to start. WordPress meetups are also a great source of new friends, mentors, and strategic partners.

What if you aren’t a networking superstar? You can distinguish yourself with your helpfulness. The meeting organizer always notices the person that shows up early and stays late to help set up and break down. Guess who knows everyone and can make high-impact introductions? That same organizer.  

2. Volunteering

Most community organizations have plenty of volunteer opportunities. My website traffic (and subsequently, my rankings) steadily increased once I started volunteering in the WordPress community. I worked my first WordCamp Atlanta in 2015. When I became an organizer in 2016, I also got a link back from the site. People who didn’t get my card that weekend, but wanted to follow up, looked me up on the campsite and followed the link. The traffic I received from the event was small but very targeted. I picked up new clients and developed some fantastic strategic partners.

3. Membership

Are there membership opportunities in your community? I bet there is. Some may be free and some may require payment. But, both will probably have a member’s directory of some sort where you display your contact information, including a link to your site. In addition to the link I have from the camps I’ve volunteered at, I also have a link from a (paid) membership at a local coworking space.

4. Speaking

Authority and trust are key elements of both ranking well with the search engines and developing a following of people that will return to your site again and again. There are few offline activities that establish authority and trust like public speaking. While it is scary, the more you do it, the easier it gets. The increased visibility can not only open you up to your target market but to new opportunities.

I first interacted with SiteGround as a volunteer at WordCamp Atlanta and later as a customer. But, it was my talk at WordCamp Phoenix in 2018 that opened the door to become a SiteGround WP Ambassador.  And, here we are. I love the team here and am honored to be a part of such a great program.

One of the added benefits of this partnership is an increase in my website’s traffic. I can look at my analytics and see a definite jump in visits and the number of keywords I’m ranking for after the ambassador program was announced. This would have never happened had I stayed in my office and not engaged my community. It all starts with showing up. I’d love to hear other ideas for growing your website traffic by engaging your community. What have you done that has worked?

April runs Sugar Five Design, a tightly focused team of just five (the Sugar Five?). They design websites and SEO plans for high-performing businesses and individuals. The most fun she has in her business week is when she gets to host the Woodstock WordPress Meetup, where she brings local WP users and professionals together to learn from one another. She is honored to be a WordPress community ambassador for SiteGround.

8 Comments

  1. Reply April 10, 2019 / 11:17 StepheSiteGround Team

    Hi! April,
    Could you integrate glgcshop.com's shipping channel, point of sale (POS) with Canadapost's API; and if, "Yes" what's the estimate and duration of work?

    • Reply April 11, 2019 / 08:19 April WierSiteGround Team

      Hi Stephe,

      We don't currently work with POS integration. If you want to email me from the contact on my website, I'd be happy to refer you to an ecommerce ninja. https://sugarfivedesign.com

  2. Reply April 10, 2019 / 14:01 EtcSiteGround Team

    Thanks All Of

    • Reply April 11, 2019 / 08:20 April WierSiteGround Team

      Thanks for reading.

  3. Reply April 12, 2019 / 03:53 IgorSiteGround Team

    Thank you very much for the article, but how can I increase traffic on the project https://likecentre.ru/

  4. Reply April 18, 2019 / 02:43 TravelEscapeSiteGround Team

    Hello April,

    Nice article & insight into the power of networking. I am on siteground hosting since 2016 and love the great service and all these articles

  5. Reply May 14, 2019 / 08:48 Xeing BronsonSiteGround Team

    I always love your post, April. It's good knowledge when you are starting a small business.

  6. Reply May 15, 2019 / 17:32 Juliette JohnsonSiteGround Team

    Hello April Wier,
    I’m Juliette Johnson, I’m a member or customer for SiteGround.
    I need some help if you can on my website as NoniforHealth.com.
    I’m not a computer whiz but I am need to have my website up as a blog site.
    Please let me know if you can help me that will be a blessing for me. I would like a phone contact if possible here is my phone number: 1-(805)-558-1461 I’ll be happy to hear from you! Thank you much!

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