Categories: CultureHosting News

Our new videos reveal the handmade magic!

We are in a full-blown testing mode in the office. Our new website will be here very, very soon. While waiting, take a look at the three videos that will be part of the new SiteGround home page. They will explain a lot about SiteGround approach to web hosting and how we make your website safer, faster and better supported. But what is even more important, they will make you feel the real magic of our handmade philosophy.

The making of…

Our main challenge with the new website was to tell some highly technological stories in an understandable and human way. Using videos seemed a logical choice, as it would allow us to add action and emotion and thus make the visitors’ perception easier. The temptation to go for an easy and fast computer-generated animation was huge. But when the advertising agency offered to make a series of stop-motion movies instead, with all characters made of paper, I just felt the click. It was such a great match with the handmade philosophy that inspired the whole site re-design.

At that point I didn’t know that filming each of the three 1-minute long movies will take from 12 to 16 hours non-stop shootage, neither that I will have to craft some of the characters from postit notes on the spot, nor that the whole thing will be so much fun! Now that the SiteGround stop-motion movie-making adventure is over it is time to reveal the end-result to the world. Hope you like them as much as we do!

Lilyana Yakimova: I have been with SiteGround since it was born and it has always amazed me to watch this company grow and develop its unique personality. My rewarding and challenging job is to help SiteGround communicate its strengths in the best way possible, learn from its mistakes and become a better person, oops, I meant a better brand!

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