Web Craft Masters: How Yoast’s Founder Built a Product Used on Millions of Websites

At SiteGround, we have the pleasure to host tens of thousands of businesses by remarkable entrepreneurs. They have great stories worth sharing and they're all masters of their own craft. We are starting a series of interviews where we'll feature how they got to where they are today. We hope their stories will inspire you to explore new ideas or methods in your own projects!

If you are a WordPress user, you have most probably used the popular Yoast SEO plugin, created by Joost de Valk, founder and CEO of Yoast. He is a developer, SEO specialist, and online marketer, actively involved in the WordPress community. For the start of our interview series, there’s no better person than Joost. We’re talking with him about SEO, his interesting story, and other different topics, so read on for what turned out to be an amazing interview!
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The Road to Nashville – WordCamp US 2017

Even if you’ve been to a lot of WordCamps, there are two special ones that are nothing like the others - WordCamp Europe and WordCamp US. This year, WordCamp US will be held in an iconic place - Nashville, TN, on December 1-3. The city alone deserves its own get-around guide but I will try to focus more on the WordPress part of it and use words like “barbeque” and “blues” as little as possible. Here is my list of things to help you get the most out of this massive event.
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Communities, WordPress, and now SiteGround too – that is what I do and love!

Photo by Roberto Cortese

This September I joined the SiteGround team. This was a move from freelancing to working for a big company. I was a little anxious about such a serious change. However, it actually felt like quite a natural development. Now, as part of the SiteGround team, I will spend even more time doing what I truly love - being actively involved with the WordPress community. For the past few years I have organized regular WordPress meetups and a WordCamp in my hometown - Torino, Italy. I have also participated in the organization of WordCamp Europe. Now I will continue to be part of these and even more WordPress events. I will keep sharing my experience and volunteering with my time for the WordPress community. What is new is that I will also be part of one of the most amazing teams I have previously only met at WordCamps -- the people of SiteGround. Read below to see how I've ended up here and what is coming.

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Elementor for SiteGround Users


WordPress is a huge part of the web nowadays and thousands of SiteGround customers use it for their projects of different scale. There are many different Page Builders out there that add on top of the default WordPress functionality and make it easier to structure the content on your site. Today, we want to introduce to you Elementor - an intuitive drag-and-drop site builder with powerful features, whose use results not only in nice layouts but in a clean and optimized website code too. As a part of a recent partnership with them, all SiteGround customers get an exclusive discount for the Elementor Pro license!

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14 Years of WordPress Playlist

It's that time of the year when we're getting ready to celebrate another WordPress anniversary. Tomorrow, May 27th, WordPress turns 14! To mark the occasion the SiteGround way, we made a playlist featuring a track by every musician that's ever had a WordPress release named in their honor. The mix did wonders for our productivity in the office, so we decided to share it. We hope it makes your day better, whether you had to spend it working on your website or celebrating. Enjoy and a Happy 14th Birthday to the whole WordPress community!

SG Optimizer – Our WordPress Plugin

In 2012 we released a SiteGround WordPress plugin. Its purpose was to connect the WordPress installations of our users with our caching service - the SuperCacher. For many years all updates we have made to the plugin were only related to the caching functionality. However, in the last few months we have added two completely new functionalities (HTTPS switch and PHP 7.0 updater) and have changed the plugin name to SG Optimizer. To learn more about what is now included in the SG Optimizer read below.

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OptinMonster for SiteGround Users

Email communication is one of the foundations of an effective online marketing and a key to growing your business. But in order to start an email communication, you need to get those visitors’ emails first. One of the best ways to do this is to convert visitors into subscribers while they're still on your website, using opt-in forms. And some of the most effective opt-in forms are the dynamic ones that grab your visitors’ attention instantly - the exit pop-ups or floating subscription bars for example. But how do you create and implement a beautiful and effective opt-in popup form without having a team of designers, marketers and developers? A good option used by many of our customers is OptinMonster - a tool for a hassle-free lead generation. And through a recent SiteGround partnership with OptinMonster our users can now get a 30-day free trial and some special discounts.
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Get your WordPress on PHP 7.0 now!

We have just released a new version of our WordPress plugin 3.2.1 the SG Optimizer, which allows you to move to PHP 7.0 with a click.  We encourage all SiteGround customers to utilize this great option and make their WordPress installation run on PHP 7.0 now. PHP 7.0 has been available on our servers for over a year and it is high time that all of our customers take full advantage of the considerable performance boost it provides.

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