​How to use social media to get traffic to your shop

Ecommerce has definitely gained huge popularity in the last few years.  In fact, holiday ecommerce sales reached a total of $126 billion last year — up from $108.2 billion in 2017. That’s a 16.5% increase in online sales! Most people do not feel like going to crowded malls anymore. They prefer shopping online and finding the largest discounts from the comfort of their own home. 

Industry experts say social media plays a major role in ecommerce businesses because it helps companies establish a strong web presence and increase their website traffic. When it comes to Black Friday, people are particularly ready to spend. That is why you have to make sure your ecommerce store is ready for this special day, and come up with the right strategies, which include social media.

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How to maintain a fast ecommerce website

Whether you’re adding functionality to your website through a plugin, a theme, or carrying out bespoke development, it’s important to review any changes you make and the impact they have on your site performance. 

For any website, but especially for ecommerce, performance is extremely important. Your website speed has an impact on how you rank on search engines and on your customers’ experience when shopping with you. Slow websites result in fewer page views, a reduction in customer satisfaction, and fewer conversions. 

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10 Design tips to maximize sales this shopping season

If you sell products or services online, you know that a well-designed site is crucial for success. You have probably put a lot of thought into the look and feel of your site, using attractive, readable colors and fonts, and selecting featured product images that are engaging and compelling.

You have also probably thought carefully about the wording on your site, to make sure your customers clearly understand the value and benefits of what you offer. You’re displaying this content using a well-architected site layout that follows the voice and aesthetic of your brand. You’ve put a lot of work into your website design, but is there more you can do to improve the shopping experience for your customer?

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Planning tips for your first online shop

When setting up a new business that sells a product, whether it is physical or digital, one of the first things you will create is a website. Ecommerce sites cater to all walks of life, like those offering a service, manufactured goods, or digital downloads

Although it's an exciting project that puts your product out into the world, it can also be a daunting task. There is a lot to plan, from what the design will look like to what content should you put up. 

With so much to think about, there are often questions that don’t get asked before going live that have to be addressed after the fact. Here are five questions, some obvious and others not so, to help you set up a great ecommerce shop.

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8 Black Friday promotion ideas that aren’t discounts

Many businesses can profit enormously from the Black Friday/Cyber Monday craze but it’s important to evaluate this opportunity within a larger business context. Not every store should adopt deep discounts as a sales tactic, but this doesn't mean they can't ride the Black Friday wave. In fact, there are many alternatives besides discounts you can do to promote your online store or business during the holiday shopping season.

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How to monetize digital content

“If you build it, they will come.” The now eternal words that were ominously whispered in the popular 1988 movie Field of Dreams was great advice for the cornfields of Iowa. It even worked for companies like Google and Facebook, whose incredible appeal attracted thousands, then millions, and now billions. But if you’re selling digital content, you’ll likely learn the hard lesson that I learned: you can build it, but they won’t come. 

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Common design mistakes ecommerce sites make

As a WordPress Maintenance and Support Specialist at FixUpFox, I manage ecommerce websites on a daily basis. There are a few common mistakes that I see when people are starting up new ecommerce sites that I'd like to go over. Fixing these mistakes before your site is launched means that you'll be presenting a better experience to potential customers, leading to higher conversion!

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Creating holiday-themed landing pages

It's never too early to start thinking about the holidays. If you are planning to offer website visitors seasonally-themed promotions or just want to add a festive landing page, now is the time to start.

The goal of a holiday landing page for your organization or business website is typically to convert. This is even more important for ecommerce sites. To boost your conversions, start with a focus for a holiday landing page that aligns with popular search terms for the season that fit the context of what you do. Use that page to help drive conversions that match your goals.

Not sure how to turn that idea into a great landing page for the holidays? We at Design Shack have a few tips to help you get started and make the most of the upcoming season.

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