Interview with Adam Warner, FooPlugins Founder On Business Challenges & Useful Tips

Adam Warner - FooPlugins
I met Adam W. Warner at Pressnomics conference this year. Almost from the very beginning he became a good friend who not only taught me the basics of golf, but helped me learn a lot about the WordPress community. As of recently, SiteGround and FooPlugins, Adam’s company, partnered because we like and respect each others’ work. FooPlugins is a place where you can find multiple useful plugins for WordPress, but the most popular one is FooBox Media Lightbox for which SiteGround customers now get 20% discount.

So, I asked Adam a few questions on his business tactics and for some useful tips based on his experience as an entrepreneur with a WordPress-centered business that could be valuable to anyone who has their own online project.

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Master Website Customization with SiteApps

siteapps

UPDATE: Since 2018, we've discontinued our SiteApps integration and it will no longer be available for our customers.

The whole web seems to be talking about analytics and conversion rates these days and you are stuck at how to put a social media share button on your website? Depressed you don't know enough about your customers? Don't have the budget to pay developers to fulfill your dream concept? With our new partnership with SiteApps, not having the funds or technical skills won't be stopping you anymore from having a great site which sells effectively.

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90 FREE Days of Eggcellent Analytics with CrazyEgg

90 Days Free CrazyEgg Subscription!

Usually, the first thing that comes to mind when you hear “web analytics” is streams of data and SEO. That's because everyone is concerned about getting traffic. But traffic is just the first step towards building a successful website. One of the most important aspects of any website is whether visitors actually do what you want them to do. Does your website design manage to guide users to the right information, so that they don't leave? Do they click on the action buttons? And more importantly, would your website perform better in its goals, if you made even minor structure and design changes. CrazyEgg is the simple heat map tool that gives you the answers to all these questions.

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60 days FREE Moz PRO for SiteGround Clients

Update: The Moz 60-day Free Trial for SiteGround customers has expired.

SiteGround + Moz

Lets face it, lots of website owners still shiver at the word „SEO“ - either because it's perceived as time-consuming and tricky business, but also because everyone has an opinion on it and you never know what the latest trend is. We've all been there, and if there is one company who's working actively towards turning this perception around, that is Moz (formerly SEOMoz).

Good online marketing is building influence through all critical channels: social, content, links, and mentions. Easier said than done when all of your marketing efforts are scattered around and it's hard to get the full picture. To show you that it can be done easily, effectively and on a budget, we partnered with Moz to offer an exclusive 60 Days of their Moz PRO service for FREE to SiteGround clients only!

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Free 2Checkout account for each SiteGround customer

UPDATE: We no longer have a partner relationship with 2checkout and the stated special terms do not apply anymore.


SiteGround is happy to announce a new partnership with 2Checkout - a company for online payment processing services.  As a result of this partnership each of our customers will have the initial setup fee for a 2Checkout account completely waived. The discount code is available in the Free Resources section of the SiteGround customer area. With this new free addition we provide a very convenient way to all e-commerce website owners to start selling goods and services online with no initial investment for payment processing.

This initiative is in line with our consistent policy of sharing SiteGround online business experience with our customers. We have used 2Checkout service ourselves when we were a starting company. Back then in 2004 SiteGround faced many challenges typical for a start up. One of the fundamental issues was the online payments processing. At the beginning we looked for a solution that could handle the multiple strict security regulations and complex procedures for fraud review, credit card information storage and handling on behalf of our company, as to do this ourselves required substantial investment of time and resources, which we were not yet ready to afford. And what we have found to be among the most appropriate options for fast and easy start to accept online payments was the 2Checkout account.

Now, seven years later, we are happy that 2Checkout, the company that has helped us have a successful start, is willing to make the payment processing setup even easier for our customers . Based on our own experience we strongly believe that by providing this free 2Checkout account we will make it easier for more people to have a successful e-commerce website. We have always looked for ways to share our successful practices and we will continue to do it as we know that our future depends on our customers' success.

Read more about the free 2Checkout account here.

A $25,000 Contest for Small Businesses from VeriSign

At SiteGround we are always looking for new ways to offer great opportunities for entrepreneurs to grow their small business online. That’s why we are happy to support VeriSign domain registrar in their latest initiative – a contest for small businesses with .net and .com domain names.

The contest’s grand prize is $25,000 and all you have to do is answer the following question: Where will .com/.net domain take your business?

Apart from the $25,000 Grand Prize, the first 36 candidates to submit an entry to the contest will be awarded a $50 U.S. Visa Award Card. In order to participate, you simply have to upload a photo of your business, accompanied by either a written entry of between 100 and 300 words, or a short video. Submissions should be posted on the official contest websites:

www.dotnetforsmallbiz.net

www.dotcomforsmallbiz.com

This is clearly a great opportunity for small business owners who understand the value of expanding their online presence. The contest is open for participants worldwide- not just in US and Canada, but in countries including Mexico, Germany, United Kingdom, Poland, Turkey, Japan, India, South Korea, Australia and New Zealand. To look up if it is available in your country of residence, simply go to the official websites and browse the countries drop-down.

The contest ends on May 31st, so you need to hurry to make sure you have enough time to submit your application. Visit the official contest websites www.dotnetforsmallbiz.net and www.dotcomforsmallbiz.com to read more about the contest terms and complete the official entry form.

We wish good luck to all our customers who will participate - it’s definitely worth the try!

New FREE SEO Tools Section in cPanel

Update: Our partnership agreement with Attracta has come to an end.

To help our clients improve website visibility in search engines and increase website traffic, we have recently teamed up with the leading SEO service provider Attracta. Most of you may have already noticed the SEO Tools section in your hosting account cPanel. There you will find all of the tools and services you need to get more of your site listed in Google and the other major search engines, with improved search ranking. And what is more – all tools are available for free!

How does it work:

The key to a successful website is being easily found on Google, Yahoo and all other major search engines. These search engines need to index your web pages and like the overall quality of your site, so that they can give it higher rankings and more visibility.

Attracta automatically generates a Sitemap of your website and pings the major search engines when any new pages are added, to ensure that everything on your website is indexed by the search engines - including pages that can't be found during their normal crawling process. If your website is new, with our tools it will appear in Google search results in less than 24 hours! If your site is already in Google, you will get even more pages listed, and improve your page rank in days.

There are also tools to give you stats on common errors that can affect your search engine optimization efforts - such as broken links analysis, as well as the site's current standing in line with the Google Guidelines for improved search traffic.

Using our new SEO tools is critical if your website:

1. Is new, has low page rank or few links to it;

2. Has frequent updates, or pages that aren't easily discovered by search engines;

3. Has dynamic content, JavaScript, Flash, content in images or videos;

The regular price of the whole pack is $59.40 per year, but thanks to our recent partnership all SiteGround shared customers get to use the tools for free- the new section in cPanel is already available to everyone!

Good luck!

New customization service available for SiteGround Joomla templates

We are happy to announce a new template customization service available for all users of SiteGround Joomla templates. SiteGround has partnered with Template-builder.com – an independent company whose software allows users to create their own Joomla templates from scratch or edit an existing Joomla template to suit their specific requirements.

SiteGround name is well known for offering high-quality Joomla templates. Over the years, our design team has produced more than 250 templates for all versions of Joomla and we have more than 5 million downloads of these templates. We have often discussed how great it will be if our users could easily brand and modify their templates to suit their specific needs.  That is why, when we heard about Template-builder.com we thought it’s a great match.

The Template Builder software is an easy to use WYSIWYG editor with which you can now customize a great number of the most popular SiteGround Joomla templates. With their software you can edit all of the following:

  • the layout of the template,
  • the menus and background images,
  • the fonts and styles,
  • and many more.

It is web-based and you can use it online from any computer without installation or download. As a special offer for SiteGround template users, the template editing will be available for free by the end of June! You are welcome to find your template and edit it here: http://template-builder.com/siteground/.