Web Craft Masters: How Yoast’s Founder Built a Product Used on Millions of Websites

At SiteGround, we have the pleasure to host tens of thousands of businesses by remarkable entrepreneurs. They have great stories worth sharing and they're all masters of their own craft. We are starting a series of interviews where we'll feature how they got to where they are today. We hope their stories will inspire you to explore new ideas or methods in your own projects!

If you are a WordPress user, you have most probably used the popular Yoast SEO plugin, created by Joost de Valk, founder and CEO of Yoast. He is a developer, SEO specialist, and online marketer, actively involved in the WordPress community. For the start of our interview series, there’s no better person than Joost. We’re talking with him about SEO, his interesting story, and other different topics, so read on for what turned out to be an amazing interview!
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How the Vary HTTP Header Can Be Bad

Vary is а powerful HTTP header that plays a significant role in how your website cache is working. When this header is set correctly, it ensures that your site visitors see the right content, regardless of the caching applied. However, if this header is set up incorrectly, it can totally overrule even the benefits of the best caching system and cause resource overusage. In this blog post, I want to shed some light on how the Vary header affects your SiteGround hosted site and specifically our caching system, and to show you what's the recommended use of Vary header for your site.

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To crawl delay, or not to crawl delay?

Taming bots not to consume extensive amount of hosting resources has been an ongoing task for us. After the successful launch of the new Anti-bot AI system, which has already blоcked more than 1 billion hits only from malicious bots, we’d like to shed some more light on another measure in that area - the crawl-delay setting. Read on to find out what it is, why you might want to consider it and why we no longer apply a default crawl-delay setting on our servers.

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The Art of Website Migrations

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As a web hosting company we move around tons of websites all the time. The most challenging migrations happen when physical datacenter locations are changed. On such occasions we transfer upwards of 300TB of data. It usually travels over the wire, but we have also physically moved server machines and literally transported websites by the truckload!
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More Value for Customers with SSL Certificates at SiteGround

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UPDATE: Our SSL offers have evolved since the publication of this post. For up-to-date information, please go to our SSL certificates page.

Following the introduction of Let’s Encrypt free SSL certificates on our hosting platform, we are now launching more major upgrades in our SSL offerings. We will no longer provide Standard SSL certificates and all our customers that already bought Standard SSL will be upgraded for free to the premium Wildcard SSL. We are also dropping the price of Wildcard SSLs more than half. The range of SSL certificates offered at SiteGround will now consist of Let’s Encrypt, Wildcard and Extended Validation (EV).

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2015: The Clients’ Assessment

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The past year 2015 has been a roller-coaster ride for our team. New clients doubled joining faster than we could plan on how to accommodate them. New business opportunities had to be seized and operations set in motion to make them happen. That fast-growth pace has been a source of anxiety whether we would manage to stay focused on the one thing that really matters - the quality of our service and how our clients’ experience would be affected.
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Client Survey 2014

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We could not have wrapped up last year without collecting feedback from our customers via the traditional client satisfaction survey. We want to thank all of you who took the time to fill it out and answer our questions. The results once again managed to exceed our expectations. We already knew that 2014 was a record year for us in terms of number of new customers added, however with growth at such fast rate it can be challenging to maintain service quality. That is why we were very excited to see that not only the number of the customers has increased, but we managed to keep, and even improve, the amazing satisfaction levels from the previous years. Below I will share a summary of the findings from the 2014 survey responses.
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How to Bring Our Client Meetups to the Next Level?

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After the success of our first Open Bar initiative in Orlando last year,  last week Tina, Daniel and I hosted the second SiteGround Open Bar in London. We were incredibly happy to see all the people that showed up to chat and have a drink with us. The fact that so many of you said that our support is second to none definitely made our evening and we got back home happy and more motivated to work even harder to keep that same level of highest quality of service. Besides the motivational boost, this event also made us think how to improve the client meetups.

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