Common design mistakes ecommerce sites make

As a WordPress Maintenance and Support Specialist at FixUpFox, I manage ecommerce websites on a daily basis. There are a few common mistakes that I see when people are starting up new ecommerce sites that I'd like to go over. Fixing these mistakes before your site is launched means that you'll be presenting a better experience to potential customers, leading to higher conversion!

Read More

Creating holiday-themed landing pages

It's never too early to start thinking about the holidays. If you are planning to offer website visitors seasonally-themed promotions or just want to add a festive landing page, now is the time to start.

The goal of a holiday landing page for your organization or business website is typically to convert. This is even more important for ecommerce sites. To boost your conversions, start with a focus for a holiday landing page that aligns with popular search terms for the season that fit the context of what you do. Use that page to help drive conversions that match your goals.

Not sure how to turn that idea into a great landing page for the holidays? We at Design Shack have a few tips to help you get started and make the most of the upcoming season.

Read More

8 Tips to boost holiday sales and conversions

Q4 is one of the most profitable times for businesses. Thanks to Halloween, Thanksgiving, Black Friday, Cyber Monday, and Christmas, people are spending a ton of money in the last three months of the year. In fact, according to statistics from eMarketer, holiday retail sales crossed the $1 trillion mark for the first time in 2018 and holiday ecommerce sales were responsible for $126 billion. 

But, your business can only take advantage of this awesome opportunity to generate sales if you’re prepared for it. That’s just one of the lessons we’ve learned after years of Q4 planning. 

Check out these 8 tips to boost holiday sales and conversions. 

Read More

The 5 Black Friday email campaigns your e-store must send

This isn’t exactly a groundbreaking revelation—but Black Friday and Cyber Monday (BFCM) are an enormous, critical time of year for eCommerce businesses. One study found Black Friday generated 3.6 times more eCommerce orders than the average day, and Cyber Monday generated 3.1 times more.

And with that, BFCM is also peak season for email marketing. There’s an increase of more than 50 percent in email volume on and around BFCM—it begins around 10 days before Thanksgiving and extends until Cyber Monday.

Read More

Three ways to speed up your ecommerce website

Everyone knows how important Black Friday, Cyber Monday, and the Christmas shopping period are to businesses, both online and offline. To help ecommerce webmasters make the most of this season, we’ve partnered with experts in the web industry and will be sharing informative and inspiring content over the next couple of weeks.

To kick things off, let’s talk about one factor often overlooked in preparation for the high-traffic shopping season: your website’s speed. 

Your site’s performance and load time play a big role in the experience your customers have on your site. Website visitors can end up spending quite a bit of time on your site, browsing, comparing options, and checking out. Every extra second it takes to load images and complete actions on your site causes friction and can prevent customers from completing their order. 

Luckily, there are several quick and easy customizations you can implement to improve your website. Read on to see three ways we recommend for any website owner looking to increase their site’s performance and their sales this season. 

Read More

Meet Our Top Customer Care Rep for August

Our Top Customer Care representative for August is Alex who achieved the excellent 98% Happy Clients rating. If you ever happen to meet Alex, you won’t ever assume that he’s a web hosting pro, a true basketball fan, and a comic geek at heart. He has a classy and sophisticated style, as if he works for the stock market-as he says. Learn more about Alex and his favorite customer care moments in the interview below.

Read More

The Technologies Behind Our New Client Area and Site Tools

We recently announced the launch of our new Client Area and Site Tools. Our COO spoke about it from a business perspective and how important this project is for our future growth. I would like to give you the technical perspective and why we see these new interfaces to be also a technical milestone for SiteGround. 

SiteGround has always been first and foremost a service company. However, for many years, our business growth has been tightly correlated with our technical evolution. The more software we developed in-house, the more the quality of our service was rising and the more our reputation was growing. Not only that, but we have grown the self-confidence of a high-tech company that produces powerful and smart software solutions and is always among the first to implement the most innovative technologies. 

So, when we realized that many of our business ideas were slowed down or made impossible by the limitations of our currently-used underlying platform, we had the courage to think bigger than what’s available on the market and dared to re-create everything from the ground up.

Read More