10 Design tips to maximize sales this shopping season

If you sell products or services online, you know that a well-designed site is crucial for success. You have probably put a lot of thought into the look and feel of your site, using attractive, readable colors and fonts, and selecting featured product images that are engaging and compelling.

You have also probably thought carefully about the wording on your site, to make sure your customers clearly understand the value and benefits of what you offer. You’re displaying this content using a well-architected site layout that follows the voice and aesthetic of your brand. You’ve put a lot of work into your website design, but is there more you can do to improve the shopping experience for your customer?

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How to monetize digital content

“If you build it, they will come.” The now eternal words that were ominously whispered in the popular 1988 movie Field of Dreams was great advice for the cornfields of Iowa. It even worked for companies like Google and Facebook, whose incredible appeal attracted thousands, then millions, and now billions. But if you’re selling digital content, you’ll likely learn the hard lesson that I learned: you can build it, but they won’t come. 

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Time-saving Tips for Managing an Online Business

When it comes to running a business online, you have a lot more to think about than just your website. Sure, you have to be concerned with ongoing maintenance, including proactive protection like daily backups and site security. But you also have to keep up with client orders and support, invoicing contractors, and keeping paperwork up to date. Your website may be the hub for your business, but there's more that needs to be done besides keeping it updated. This takes time, and can quickly become overwhelming. We're going to briefly cover a few things that you can try to save some time while managing your online business.

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How to Leverage Your Network to Gain More Website Traffic

Did you know you can increase your online traffic by tapping into your offline network? In-person relationship building can have a tremendous impact on your ability to reach people online. Even introverts can find a way to connect with a community and increase visibility and number of visits to their site. Here are four tried and true methods, from easiest to hardest:

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What Is Growth-Hacking and How Can It Help Your Business

Building a strong online presence is key to growing your small or medium-sized business. It all starts with launching your website but goes on with managing it effectively, generating traffic, and growing your audience and customer base. Whichever stage of the online journey you’re in, we have tons of tried-and-true practical tips on how to set up your online presence for greatness this year - both from our team and from guest authors.

The second installment of our Successful Online Presence for Small Businesses series is a guest post by Mike Hale, the owner of a boutique digital marketing and website development agency. He also happens to be one of SiteGround’s WordPress Ambassadors. He's written an intro to growth hacking where he shares practical tips that can help your business succeed, faster.

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Web Design Tips To Build a Website Your Customers Will Love

Building a strong online presence is key to growing your small or medium-sized business. It all starts with launching your website but goes on with managing it effectively, generating traffic, and growing your audience and customer base. Whichever stage of the online journey you’re in, we have tons of tried-and-true practical tips on how to set up your online presence for greatness this year - both from our team and from guest authors.

We’re kicking off our Successful Online Presence for Small Businesses series with a guest post by Michelle Schulp, a graphic designer and frontend developer with a passion for user experience design. She also happens to be one of SiteGround’s WordPress Ambassadors. She has lined up some smart tips on how to build a website your customers will love that you can learn and start applying right away, even if you’re not a designer yourself. Dive in!

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