If you sell products or services online, you know that a well-designed site is crucial for success. You have probably put a lot of thought into the look and feel of your site, using attractive, readable colors and fonts, and selecting featured product images that are engaging and compelling.
You have also probably thought carefully about the wording on your site, to make sure your customers clearly understand the value and benefits of what you offer. You’re displaying this content using a well-architected site layout that follows the voice and aesthetic of your brand. You’ve put a lot of work into your website design, but is there more you can do to improve the shopping experience for your customer?