More Site Speed Gains with Brotli Compression Algorithm
We are happy to announce that we have deployed and enabled by default the Brotli compression algorithm on our Site Tools servers so websites hosted there could get up to 15-20% speed gains from using it.
What is Brotli?
Brotli is a next generation compression algorithm developed by Google as a successor to the popular gzip method that we’ve had running on our servers for ages. The idea is simple – once your application produces the HTML output of your website and the output is compressed together with all the resources it loads, the data is transmitted over the Internet and then the browser decompresses the content before rendering it. This process significantly reduces the size of data that’s been moved from the server to the visitor, resulting in speed gains multiple times bigger than the milliseconds lost for compression and decompression.
How much faster is Brotli compared to gzip?