Lets face it, lots of website owners still shiver at the word „SEO“ - either because it's perceived as time-consuming and tricky business, but also because everyone has an opinion on it and you never know what the latest trend is. We've all been there, and if there is one company who's working actively towards turning this perception around, that is Moz (formerly SEOMoz).
Good online marketing is building influence through all critical channels: social, content, links, and mentions. Easier said than done when all of your marketing efforts are scattered around and it's hard to get the full picture. To show you that it can be done easily, effectively and on a budget, we partnered with Moz to offer an exclusive 60 Days of their Moz PRO service for FREE to SiteGround clients only!
What can Moz do for you:
Moz PRO includes several tools that gather all critical marketing data in one place, help you identify the weak spots and provide on-the-spot solutions for fixing them. Here is an overview of some of our favorite tools, included in the subscription:
Get on-page keyword insight & recommendations
Moz have several tools to help you check and track keyword ranking or research competitors' keywords, but the On-Page Grader gets our star. It measures how well a page is optimized for a keyword. By entering a URL and a keyword that you're targeting, it generates an on-page grade report identifying the points you've missed and giving suggestions on how to fix them.
Track and compare keyword rankings
Track your rankings for up to 50 keywords at a time to spot ranking fluctuations on time and take action. Extend tracking over a longer period and compare rankings on a per location or Search engine basis, get reports and analyze critical ranking factors.
Improve website authority with link analysis
Curious who's linking to your website? Moz's Open Site Explorer helps you research backlinks, discover links pointing to old or broken pages and fix them, research backlinkers and competitors and see who's linking to them. Simply type in your webpage and start discovering links. These are just our highlights of the Moz PRO service, which includes lots of other helpful features like social media monitoring, fresh web content explorer and handy SEO toolbar for quick access to your favorite tools, to name a few.
Moz are also currently in the process of rolling out their brand new service – Moz Analytics, which dramatically upgrades the current PRO features by adding much more depth to tracking critical inbound marketing channels. Once the new tool is out, all PRO subscribers will automatically get access to it, so make sure you sign up for your Free trial now & be among the first to get it!
We personally use Moz since way back from their SEOMoz days. Just like us, they started way back in 2004 and have been on an epic ride ever since. Their Moz PRO tool is the most popular inbound marketing software out there, with over 25,000 businesses relying on it each day. But the best part is their mission - to help people do better marketing.