2015: The Affiliates' Assessment
We said goodbye to a very successful 2015 and the collaboration with our affiliates had a key role in achieving our great results. We have 100% increase in the number of sales generated by our affiliate partners and have paid out commissions worth 4 million dollars! What’s more, the results from our annual affiliate survey results proved that our affiliates are extremely happy with both our service and program features! Read on for the rest of the survey findings.
Our Service Quality is Top Reason to Join the Program. Again!
In the 2014 edition of our survey we were thrilled to see huge majority of our affiliates were motivated to recommend SiteGround because of our service quality. 2015 results again show hosting quality reigns as the top reason to join the program. It’s great news that 97% of our affiliates value our service standards and consider this the most important factor to endorse us.
90% and Above Satisfaction with Our Program Features
Back in 2014 along with the positive feedback affiliate responses also revealed areas we can improve like, stats data and promotional materials. To address that, last year we introduced quite a lot new features including affiliate link customizer, campaign tracking, detailed commission reports, promo guide, and more. Affiliates’ ratings for 2015 show stellar satisfaction above 90% with all our new program features and we couldn’t be happier!
The Majority of New Affiliates Join Based on an Existing Affiliate Recommendation
This one was probably the most interesting finding. The second biggest group of new affiliates joined based on a recommendation from an existing affiliate and this channel has the highest growth compared to the other ones. In addition, there is an increase in the percentage of affiliates who identify themselves as professional affiliate marketers. The combination of high quality service and a great affiliate program makes it worth spreading the word and we are really thankful to all our partners who kept recommending us!