Ecommerce has definitely gained huge popularity in the last few years. In fact, holiday ecommerce sales reached a total of $126 billion last year — up from $108.2 billion in 2017. That’s a 16.5% increase in online sales! Most people do not feel like going to crowded malls anymore. They prefer shopping online and finding the largest discounts from the comfort of their own home.
Industry experts say social media plays a major role in ecommerce businesses because it helps companies establish a strong web presence and increase their website traffic. When it comes to Black Friday, people are particularly ready to spend. That is why you have to make sure your ecommerce store is ready for this special day, and come up with the right strategies, which include social media.