Paid Online Advertising
Get top listings in relevant search results!
The search engines have free and sponsored sections of the search results they display. In the previous section we commented how you can get listed in the free results. Now, we will explain how to get included in the sponsored section. The paid advertising is a very powerful way to promote your website because you:
Get higher positions in search results
With the paid search engine programs, you pay to have your link appear in sponsored search results section. The more you pay, the higher on the list you get. Unlike with the free search results, it is entirely up to you and how much you wish to pay, to have a high position in the results list.
Target better your audience through specific keywords
With the paid programs, you choose important keywords, relevant to the content of your website, and bid on those words. This allows you to advertise your site specifically to your targeted visitors and thus have a high return on your advertising costs.
Have your site indexed faster for free search results
If you have submitted your site to the search engines, but they wouldn't index it, you may take advantage of the paid programs to have them crawl your site faster.
The success of these paid advertising programs largely depends on the budget you wish to spend. The good news is that money makes it all - you can buy great exposure and lots of clicks without doing anything else. Well, it really helps to have relevant and interesting content as you increase the chances of having repeat visits and referrals.
Read about Google and Yahoo paid programs: